Open up a world of possibilities for local children
We believe all children have vast potential: by intervening at the right time, we can give them the best possible chance at reaching it. You can play a part in creating a more diverse, equal and productive future workforce by supporting our work in primary schools.
Research shows that children rule out career options early, influenced by what they see around them and in the media. Beliefs that there are boys’ jobs and girls’ jobs, and that certain careers are reserved for the privileged, are formed during primary school.
Our primary programmes aim to break down these barriers by bringing the world of work to life for pupils. Children become firefighters, engineers, computer programmers and more during an action-packed week, while diverse role models visit schools and open up their workplaces.
Recent funding changes, however, have resulted in tight budgets for inner-London primary schools. Some schools are therefore unable to cover the cost of our programmes, meaning that some of the most disadvantaged pupils in London will miss out.
Our aims are ambitious: we want to challenge restrictive stereotypes, show that all jobs have value, and ultimately disrupt the pattern of unemployment in disadvantaged areas. With your help, we can raise £20,000 and inspire an additional 1000 local children to be whatever they choose to be.
You can support our campaign by donating above, fundraising or volunteering, whether as an organisation or an individual. You can also share your experience of taking part in our primary programmes using the hashtag #BeWhatYouSee.